The collaboration between Audemars Piguet (AP), a venerable name in haute horlogerie, and Matthew Williams' 1017 ALYX 9SM, a contemporary streetwear brand, sent shockwaves through the watch and fashion worlds. The resulting Audemars Piguet 1017 Alyx 9SM Royal Oak, a reimagining of the iconic Royal Oak, is a coveted piece, but its price remains a significant barrier to entry for most. This article delves deep into the pricing of this unique timepiece, exploring the factors that contribute to its high cost and examining the market value across different variations. We'll also look at where to find the best deals and discuss the investment potential of this highly sought-after watch.
Understanding the Audemars Piguet 1017 Alyx 9SM Royal Oak
Before diving into the price, it's crucial to understand the watch itself. The collaboration isn't just a simple branding exercise; it represents a genuine fusion of high-end watchmaking and cutting-edge streetwear aesthetics. The collection features several variations, each embodying a distinct blend of AP's heritage and ALYX's minimalist, functional design philosophy.
The core of the design remains the Royal Oak's instantly recognizable octagonal bezel and integrated bracelet. However, the 1017 ALYX 9SM collaboration introduces key modifications that distinguish it from the standard Royal Oak models. These include:
* Unique Strap Integration: A prominent feature is the innovative, easily interchangeable strap system. This allows for quick and effortless changes between different strap materials and colors, aligning with ALYX's focus on modularity and personalization.
* Subtle Branding: The collaboration is subtly showcased through co-branding elements, often discreetly integrated into the design, avoiding overt logo placement. This reflects a mature understanding of luxury branding, where understated elegance trumps blatant self-promotion.
* Material Variations: The collection boasts various materials, including stainless steel, which offers a more accessible entry point, and precious metals like full yellow gold, which significantly increases the price.
Audemars Piguet 1017 Alyx 9SM Royal Oak: Price Breakdown
The price of an Audemars Piguet 1017 Alyx 9SM Royal Oak varies dramatically depending on several factors:
* Material: As previously mentioned, the choice of material heavily influences the price. Stainless steel models are generally more affordable than those crafted from precious metals like yellow gold. The difference can be substantial, potentially reaching hundreds of thousands of dollars.
* Condition: The condition of the watch plays a significant role. A brand-new, unworn piece will command a higher price than a pre-owned watch, even if it's in excellent condition. Scratches, dents, or any signs of wear will naturally reduce the value.
* Year of Release: Limited edition releases or earlier models may fetch higher prices due to scarcity and collector demand.
* Retailer: Prices can vary slightly between authorized retailers and grey market dealers. Authorized retailers typically adhere to the manufacturer's suggested retail price (MSRP), while grey market dealers may offer slightly lower prices or higher prices depending on demand.
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